Antigua Shore Excursion prioritises cruise-passenger decisions: call length, transfer burden, and whether a stop sits in St John's local orbit or requires a longer south-coast or south-west commitment.
- Preserve equity URLs that already attract search interest, including independent DIY intent.
- Separate near-port options from longer transfers such as Nelson's Dockyard.
- Avoid unsupported guarantees, star ratings, inventing fees/hours, and public product codes.
- Keep commercial-shaped pages editorial until a later approved commerce phase.
- Use only live Antigua-location image assets; prefer CSS-only heroes where safe photos are unavailable.
Softened wording (“often”, “roughly”, “confirm live”) marks uncertainty on minutes and berth details. See about and contact.